MATT BENDOWSKI

I am a creative focused on campaign thinking, visual storytelling, and design systems that connect ideas across digital, print, and social spaces. This portfolio highlights selected campaign, institutional, and video work.

If you'd like to connect, you can reach me directly by email or LinkedIn.

This integrated campaign merges Rolling Stone's music legacy with Patrón's premium identity, positioning both brands as makers of timeless "hits." The concept comes to life across a magazine ad and bus shelter execution featuring an overhead vinyl record with a Patrón bottle burned into its surface — alongside tactile details like a lime-garnished glass and scattered records. The campaign line: "Some hits are pressed, others are poured."

The campaign extends into digital through a custom-designed website mirroring the same elevated aesthetic — curated product photography, a seamless swipeable interface, and visual storytelling that bridges music and mixology.

Created to celebrate 150 years of Heinz, this campaign uses the visual language of time to reinforce the brand's enduring legacy. Each bus shelter execution transforms everyday Heinz products into symbolic representations of time — a white plate becomes a clock with ketchup and mustard hands, an hourglass forms from mustard with ketchup flowing as sand, and an infinity symbol drawn in mustard signals continuity.

Paired with lines like "Timeless Flavor," "Timeless Taste," and "Timeless Legacy," these minimalist yet striking visuals position Heinz as a brand that has stood the test of time and remains culturally relevant.

1V1 is a campaign centered on the competitive spirit of gaming, visualizing the dynamic between Player 1 and Player 2. Executed through two magazine ads and a billboard, the campaign uses a bold palette of reds, blues, and beige to distinguish opposing sides while maintaining a cohesive look.

The first ad features a retro-inspired living room split down the middle, anchored by the line "The Game is Never Over." The second shifts to a stylized office scene — two silhouettes facing off against a surreal city backdrop. The billboard distills it all into a bold back-to-back composition. Together, the campaign blends retro nostalgia with clean modern design to highlight SEGA's legacy of competitive play.

Created in collaboration with Alexandra Pompan and Margo Maakestad, FUNERAL V. is an experiential campaign designed to generate social buzz through mystery and participation. Centered around a secret, Met Gala–style event, the concept invites consumers to uncover clues and earn access to an exclusive "funeral" for competing service providers.

The campaign lives primarily on Instagram, where three grid posts form a cohesive visual using a bold red, black, and white palette to establish a dark, cinematic tone. Street-level fliers reinforce intrigue through striking imagery of stacked skulls and lunar phases paired with copy like "Witness the end" — blending digital storytelling with real-world interaction to position Verizon as dominant and culturally aware.

During my time as a social media intern at the Girard College Founder's Hall Museum, I developed a range of visual content aimed at increasing engagement and highlighting the institution's history — including social media posts, large-scale EMS building banners, and recurring series such as "Did You Know?" and "Look Familiar?" designed to make archival information accessible and visually engaging for a broader audience.

A key part of the role involved working with the museum's archival photography, incorporating striking historical images into modern, cohesive designs with clean typography and structured compositions — creating a body of work that both honored Girard College's history and reintroduced it through a contemporary lens.

A promotional video produced for Overbrook West Neighbors (OWN), a community organization serving the Overbrook West neighborhood in Philadelphia. The video was designed to highlight the community's identity, events, and spirit — serving as both a recruitment and awareness tool for local residents and stakeholders.